One of my duties at work is to be an admin on a company wiki, which largely consists of cleaning up spam entries thrown in there by black-hat search engine companies. They link to their clients’ sites with the search term they’re trying to boost, and places like Google see the link as a “vote” from a respectable company like ours, for the relevance of the search terms and the target site. Usually, it’s the standard mix of pharmaceuticals, weight-loss products, etc. much like your spam folder, but the other day, I noticed an odd one. The name “Jason Halek” had been inserted into a page, linking to his name as a . net domain [For obvious reasons, I’m not going to link to any of the sites in question].
I was mildly intrigued, especially as the destination site had two articles, headlined: “Jason Halek Makes Life-Changing Impact On Texas Children” and “Jason Halek Reaches Out To Disadvantaged Children Through Halek Charities” Who was Jason Halek, and why was he so keen to make sure his name was linked to these charitable enterprises, that he apparently paid for the services of a company to deface another website?